Unlike other forms of advertising (such as radio, television, newspaper, or internet), billboard advertising cannot be changed, turned off, fast-forwarded, thrown away, or ignored
Repetition of your advertisement can be powerful & assure consumers will remember you
BRING YOUR MESSAGE TO THE STREETS!
Target your audience at the right place and at the right time
Place your advertisements on billboards located on key highways & intersections
Deliver your message to consumers who leave the house to work, shop and play
Over 66% of travelers make their purchasing decisions outside of their home over the course of a normal week (Source: Arbitron Out-of-Home Advertising Report 2013)
GET THE BEST BANG FOR YOUR ADVERTISING BUCK!
Billboards are a low cost, high frequency form of advertising
Billboards are the most viewed form of out-of-home media (Source: Arbitron Out-of-Home Advertising Report 2013)
Billboard advertising reaches many people, more often, at an affordable price, and in an effective manner
